I am a web strategist currently working for GAPRC Interactive. I am the guy who finds out what a brand wants to accomplish and then figures out how to do it. Maybe it’s a website. Maybe social media. Maybe it is a behaviorally targeted banner buy on an ad network. Or maybe it is a combination of several digital platforms working in sync to provide the conversion desired.
Online advertising is now the norm and brands are rushing to grab a bigger piece of the digital pie. Only problem is that they often don’t start with a strategic foundation resulting in wasted time and money.
Strategy is essential to success. Strategy is king.